Convert your Etsy store to an Instagram Shopping store to increase sales instantly.
Instagram and Facebook shops are probably the easiest way to convert browsers to buyers but setting it up if you already run your own Etsy shop can be a time consuming and fiddly process.
The stats are amazing – shoppable Instagram posts increase your traffic by 1416% and your revenue by 100%+ [source] by switching to an Instagram business account and being verified for Instagram Shopping.
Sounds too good to be true, right? It’s really not – if your customers can see your product in their favourite app and click “buy now” without scrolling anywhere then the chances are if they like what they see then they will buy as there are no barriers between them seeing your product and purchasing your product!
What do I need to set up my Instagram Shopping store?
First off you need to have a Business Instagram account. It’s straightforward to do if you don’t already have one and it comes with loads of great features to help you grow your business and sales.
Go to your profile and tap in the upper right corner.
Tap Switch to Professional Account.
If you’d like, you can follow the steps to connect your business account to a Facebook Page associated with your business. This step is optional, and will make it easier to use all of the features available for businesses across the Facebook family of apps. At this time, only one Facebook Page can be connected to your business account.
Add details, like your business category and contact information.
Now that you’re all set up on Instagram as a business account, you’re going to need to have a Facebook Business manager account which is linked to your Instagram account so that you can set up a catalogue of your products that you can then tag and sell directly from the two platforms.
Click Create account.
Enter a name for your business, your name and work email address and click Next.
Enter your business details and click Submit.https://www.facebook.com/business/help/1710077379203657?id=180505742745347
Now you’ve got your business manager set it up, it’s just a case of linking yourself to your business page on both Instagram and Facebook.
In order to sell on Instagram you must apply for a shop via your business page options.
Please note that using the URL for your store like this: http://www.etsy.com/thewildchildinc WILL NOT WORK.
You must use the format http://thewildchildinc.etsy.com as this pushes your store name to the start of the URL and makes it unique so that Instagram recognises your store as a one-off URL
Connecting your Etsy shop to Facebook Shops
So before we go any further, you’ll need to link your Etsy shop to your Facebook Business account in order to establish that the same person owns both accounts.
To do this, go to Shop Manager > Options > Facebook Shops > follow the instructions to get your verification code
Adding your Etsy products to a Facebook Catalogue
When it’s time to upload your Etsy products to a Facebook Catalogue there’s only a few options that are available since Etsy isn’t a commerce partner that has an easy integration, nor can you edit the code on your Etsy page to add the meta data that is required to bulk upload.
The first option is to upload your products one by one which is extremely time-consuming. When I first started putting my products into Facebook it was easily taking me about 5-7 minutes a product to upload and I have nearly 100 listings in my Etsy store!
That’s when I realised that using the bulk uploaded with a .csv file would be a lot easier. Or so you would think, because they .csv spreadsheet file that Etsy provides you with doesn’t compute to the details that Facebook requires for their catalogue setup so I would need to go in and edit that anyway, so it would probably be quicker uploading the listings one by one. After I worked out exactly what I needed for Facebook to add my products, it was a lot quicker and easier to set up.
You’ll need to convert the download of your products from Etsy (you’ll find it from Shop Manager > Settings > Options > Download Data > Currently For Sale Listings) to the format that Facebook needs, which Facebook call a data feed
Converting you Etsy CSV to a Data Feed.
- Each listing must have an unique ID number to be used in Facebook ads. Call this column “ID”
- You must have an “availability” column with one of the following strings: ‘in stock’, ‘available for order’, ‘out of stock’ or ‘discontinued’
- Quantity must be renamed / mapped to inventory
- Condition must be added, with one of the following strings ‘new’, ‘refurbished’, ‘used’
- You must have a “brand” column – usually your shop’s name.
- You must have a “link” column with the URL to checkout on Etsy. You have to use the format http://thewildchildinc.etsy.com/listing/801386118/ not https://www.etsy.com/listing/801386118/rock-roll-lightning-bolt-colourful-bold for this to work on Instagram Shopping.
Uploading your products to Facebook Catalogue
Once you have your data feed set up, it’s now time to upload to Facebook Business Manager so you can start tagging & selling your items on Facebook and Instagram! There’s two ways that you can do this – through a Google Sheets that can be automatically checked every hour to add products or via a manual upload to update or replace your current data feed.
Once this is done, Facebook will generally check your items and maybe reject some that don’t meet their advertising or commerce rules (I had one Christmas card knocked back for being a medical device, probably because it leans heavily on a coronavirus Christmas theme) but you should be able to start tagging products, and most importantly selling them, straight from Facebook and Instagram shops as soon as you’re verified to use them!
Please note – every time you add a product to Etsy you will have to update your Facebook Data Feed. Every time. Or if you sell out of a product, you have to remove it from your Facebook Data Feed ASAP because sellers can – and will – be penalised for offering products for sale that they do not have in stock to sell.
Frequently Asked Questions
I sell digital downloads – can I have an Instagram shop for my digital products on Etsy?
Simple answer is no, you can’t sell your digital Etsy products on Facebook or Instagram. They only allow physical products to be sold.
How do I tag my products to allow people to purchase in Instagram?
When you’re posting a story or to your grid, click on the “tag products” or the “chain link” icon to load straight into your datafeed to start tagging your products that customers can click on and browse through your store without leaving the app that they are in.
Can I update my Facebook Shop directly from Etsy?
At this time, no. You’d need to re-download your Etsy shop’s currently available for sale CSV, copy over the new items that you’ve listed into your Facebook data feed CSV and upload that to your Facebook Catalogue manager. Every time. The conversion rate and increase in sales is worth the extra time, though.