Selling on Etsy in 2020 as a Digital Artist
Search Engine Optimisation Is Your Best Friend
You may have heard the words Search Engine Optimisation, or SEO, and if you’re going to do well at selling on Etsy then you’re going to need to really understand what they mean.
The easiest way to explain SEO is that you need to think like your customer.
If you want to purchase a beautiful watercolour art print of the beach at Brighton with a cute little dog running through the waves then you’d more than likely search a site like Google or Etsy with the term “Brighton beach watercolour, dog”. What you’re not going to search for is “a3 painting” because that will give you back so many different results and the chances of you finding a watercolour print of a dog running through the waves in Brighton are about zero to none.
If you’re lucky then an artist on Etsy has painted the beautiful painting that you’re search for and has tagged it with words like “Brighton beach” “watercolour print” “dog on beach” “British seaside painting” “Brighton art print” and not “a3 painting” and “dog”.
What happens then is that the search engine, in this case Etsy, matches what you’re searching for against the thousands of listings on Etsy and gives you the results that you’re looking for. And the chances are that you’re going to come across that beautiful watercolour because the artist has used SEO when setting up their listing.
There are plenty of free and paid resources to help you with SEO on Etsy. The best free option is to ask your friends and family – “hey, if you were looking for a RuPaul quote print to put in your bedroom, how would you search for it?” You’ll then get lots of ideas for tags that you maybe didn’t think of yourself.
A online options that are worth a look at are Marmalead and eRank. Both have their good points and bad points and I’d highly recommend checking them out – they do have free versions of their service so you can try before you buy.